The Revenue Leak Audit

Ten minutes, your own numbers, one yearly figure: where your taxi firm is losing money and what to fix first. For UK taxi, private hire, chauffeur and airport-transfer operators.

dispatchai.co.uk · The audit we ran on our own firm · Free to copy and share

Before you start

Most firms don't have a sales problem. They have leaks.

The work is there. It slips out through five gaps that no dispatch screen shows you, and you pay a control room to stand over the rest.

There are no industry averages in here. Every figure is one you write in yourself. We ran this audit on our own firm, Tick Taxi, before we built Dispatch AI to close the gaps. Tick Taxi's revenue grew 30% afterwards. Yours will be whatever your own numbers say.

What you need

Last week's call log, your WhatsApp, Instagram and Facebook inboxes, last week's job history, your ad accounts, your website stats if you have them, and ten minutes.

Part 1. Count one week

Leak	Where to look	Your count (one week)
1. Enquiries nobody answered Calls that rang out, messages answered late or never	Phone call log. WhatsApp, Instagram and Facebook inboxes: count any message that waited over 10 minutes
2. Late and no-show drivers Jobs cancelled, refunded or complained about	Dispatch job history, refunds, complaints, bad reviews
3. Flight changes handled by hand Waiting time not charged, missed pickups, wasted driver hours	Airport jobs where the flight moved more than 20 minutes
4. Advertising you can't trace Spend with no booking tied to it	Google Ads, Meta, directories, sponsorships: monthly spend (£)
5. Website visitors who never booked Started a quote or booking and left	Website analytics or booking form: starts minus completions

Tip: for leak 1, a customer who messages twice and then goes quiet has usually booked with someone else. Count them once.

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Part 2

Price each leak.

You need two more numbers: your average fare, and how many enquiries out of ten normally turn into a job.

Leak	The sum	£ per week	× 52 = £ per year
1. Unanswered enquiries	count × share that book × average fare
2. Late and no-show drivers	lost jobs × average fare (add refunds)
3. Flight changes	missed pickups × fare + unpaid waiting hours × hourly cost
5. Website drop-outs	drop-outs × share that book × average fare
Lost bookings, total

Worked example, not a benchmark. 30 unanswered enquiries a week, 6 in 10 normally book, £30 average fare: 30 × 0.6 × £30 = £540 a week. Swap in your own figures. Yours may be far lower or far higher.

Now the two costs you pay every month

Cost	£ per month	× 12 = £ per year	Do you know what it earns?
4. Advertising with no booking tied to it
Control room wages (include your own hours on the phones)
Software: dispatch, phone system, inbox tools, card payments

Your number. Lost bookings per year: £ ____________ Money spent without knowing what it earns: £ ____________

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Part 3

Close them. Easiest first.

Be your own customer tonight.Ring your number, message your WhatsApp and your Facebook page after 10pm. Time the replies.
Free
Put every chat in one place.WhatsApp, Instagram and Facebook in one inbox that someone, or something, is always watching.
Low cost
Take payment at booking.A paid job is rarely a no-show, and nobody chases cash at the end of the night.
Low cost
Check every driver has set off.Pick a time before each pickup. If the car isn't moving, call. Do it for every job, not the ones you remember.
Habit
Tie pickups to the landing time.Track the flight, move the pickup, tell the driver and the customer. Stop paying drivers to sit at arrivals.
Process
Tag every advert.Give each advert its own link or number so a booking can be traced back. Stop the ones that bring nothing.
Process
Let one system do all six.Agents that answer and take payment on every channel, watch each driver to the pickup, follow the flights and report which advert paid, while you run it from WhatsApp.
Biggest gain

Number seven is what we built.

Dispatch AI is the AI system that runs a taxi company. It does the controllers' work, takes bookings and payments on WhatsApp and phone, keeps every driver on time and shows which adverts bring the work. Tick Taxi grew revenue 30% on it. Bring your audit figures to a 30-minute demo and we'll run one job end to end. 90-day free trial, no card, free onboarding.

Book a demo at dispatchai.co.uk/demo

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